Last week when I was at the Supermarket I bought myself some strawberry jam and designed this cute strawberry clip art jar (jelly for my American readers). I love strawberries and I absolutely love strawberry jam, it’s my favourite. The thing is, I have this rule about strawberry jam or any jam for that matter. It must be flavorsome, contain loads of fruit and is not overly sweet.
Having a strawberry jam criteria requires a little patience and light reading at the supermarket but it’s worth it in the end. You know the old saying. “You are what you eat” so I took the time to compare the amount of sugar used verses fruit, size of jar, and price. Did you know, that some jams contain more sugar per 100grams of the product than fruit?
I find this quite alarming, consumers think they’re buying strawberry jam and in actual fact they’re eating sugar with a bit of colour and fruit thrown in. If you’re going to buy this kind of jam you may as well save your money and sprinkle some sugar on your toast.
Don’t get me wrong some strawberry preserves have their place in the supermarket, just not on my toast. If I happen to buy a jam that’s too sweet, what I usually do is save it and use the jam as a filler in biscuits, cakes and slices.
Especially when I make jam on toast I like the toast to be so hot that the butter melts and mixes with the strawberry jam when you spread it all over the toast. Who can’t resist the aroma of hot toast and freshly brewed coffee first thing in the morning. Hmmm yummy!
Choosing more fruit over sugar does make me feel good as I am reducing the sugar in my diet and I get more fruit for my money. For brand names sake I am not going to mention the name but I will share the info about the fruit verses sugar content so you can be sure to buy real jam.
The sugar verses fruit content for a 340gram jar of strawberry jam will be something like this;
Sweet Strawberry Jam
45g fruit per 100g of product
60g sugar per 100g of product
Real Strawberry Jam
60g fruit per 100g of product
44g sugar per 100g of product
If you would like to make a difference to your family’s sugar intake, take your time and read the ingredients on the label, because you’ll be surprised how tasty real jam is. To download this strawberry jam clip art jar just right click on the image once then again and choose the “Save As” option from the drop down menu.