Sunday, July 6. 2008

Designing 125x125 banners

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How often do you come across a site with 125x125 banners on them, or maybe you see them on every site because drop Entrecards, and a lot of the time they look really terrible.

I know some people don't have the expertise to produce a good looking banner, but why on earth would yo settle for something that does nothing for you. Let's put aside the quality of the banner and only look at them from a marketing point of view.

125 pixels isn't very big so it's important to make sure you make good use of it to get traffic. If you look at a lot of banners, many don't have any text whatsoever, perhaps just a photo of the author or some icon. How many of these relate to their website at all? Well, who can say? If the image on a 125x125 banner doesn't include either text ora visual representation of your main keyword, it won't be as effective.

These days with Entrecard having a real value I think it's important to maximise the number of clicks you get so even if you can't design a button, at least use a background color or image and put your main keyword on the banner. I guarantee you'll get more traffic because of it.
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  1. Vince said,

    Sunday, July 20. 2008 at 02:46 (Reply)

    Thanks for this post. It got me to look at the Entre card banners and notice the title and tagline don't show up on uploaded images.

    Time to go add some text.

    Nice blog.

  2. David Mackey said,

    Tuesday, July 29. 2008 at 06:59 (Reply)

    :-) Maybe someone designer ::hint hint:: could make a few free basic 125x125's the non-designers could utilize.

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