Are supermarkets becoming overrated?

Getting fresh fruit and vegetables in supermarkets these days seems to be getting harder than ever before. Sure the supermarket looks clean and tidy, but the produce doesn't.

I think I'm reaching the stage of wanting to abandon the convenience of just going to one supermarket, and instead go to separate greengrocers, butchers, bakers etc just to get food that isn't homogenous like the supermarkets are increasingly foisting on us.

The picture is the fruit and veg aisle in one of our local supermarkets, the Mercadona near the railway line in Ronda.